On Squarespace Can You Use Multiple Templates For Microsites Within A Larger Site?
Taking a shortcut with Squarespace to enable the microsite rodeo.
I know. I nigh had a middle assail, too, merely thinking near all the issues in that title, but the story hither is i that we all know also well and it'southward worth exploring. Let me ask, how many of you lot are responsible for multiple and e'er-growing demands for microsites?
At Brooklyn, I managed to keep the microsite rodeo at bay. I'm not sure how we did information technology, bluntly. We had the same issues at that place that many face up across the manufacture — a website that was more about the internal needs of staff than the visitors it was meant to serve. The Barnes is no different; our site, as near museum websites, is unwieldy, not quickly malleable, and reflective of internal stakeholders want to publish everything.
It's clear a website redesign is in our virtually future, but the question became what to do in the concurrently? Website redesigns are not quick processes and there were some immediate needs. In merely one example, nosotros were launching a new instruction program with a retooled class construction, lower pricing, and — for the get-go time — the opportunities for scholarships. This new education plan is a vital and important part of the organization's strategic plan. Classes were listed on our website, but the website just couldn't impart how new and unlike the programme actually was because of its restrictive structure.
This situation where we wanted to spend very niggling time and money, but nosotros needed a bridge — something practiced enough to brand a statement of change, simply something piece of cake so we could concentrate on the much larger goal ahead of us.
Squarespace was that answer. It's hosted, so yous tin can go up and running very fast. Templates are responsive to mobile devices, clean, and anyone can build sites without the need of technical knowledge. Full disclosure, we did piece of work with a freelance designer, so we could get proficient eyes on the look and feel, but overall this was the bridge we were looking for and, as a result, the site reflects the "new" that is this new programme with a lite footprint.
So, if you've got microsites on your responsibleness listing, let me ask one more question — how many are in the graveyard of years past representing technical/creative debt that yous just tin can't shake, merely must eternally go along alive? At the Barnes nosotros are strategizing differently; the microsites are meant to be short term solutions and we've agreed once they serve their immediate purpose, they will be retired. We've enabled the rodeo for good reason, but we've made sure we're using a lasso for adept measure.
All that said, the most important thing is to learn are the lessons that Squarespace can teach u.s. about long term strategies in website redesign. Using Squarespace had me request — should we be striving for simple story-telling and templates that can act as landing pages in their ain correct?
I recollect we'd all agree the reply is "yes," and nosotros're about to have the opportunity to shift our thinking given our long term goals. Those won't be shortcuts, simply having taken some gives us the opportunity to ask good questions and learn lessons forth the way.
On Squarespace Can You Use Multiple Templates For Microsites Within A Larger Site?,
Source: https://medium.com/barnes-foundation/taking-a-shortcut-with-squarespace-to-enable-the-microsite-rodeo-f867a9f1675e
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